How to tell a real clinic review from a fake one

Korean skincare clinics get thousands of reviews on Gangnam Unni and Naver. Here’s how to tell which ones to trust before you book.

1. Reading reviews on Gangnam Unni and Naver

On Gangnam Unni, clinics sometimes offer discounts in exchange for a review, and before-and-after photos can be edited, so look for reviews that mention pain level and recovery in detail. On Naver, some reviews are sponsored by the clinic. Honest reviews usually mention both pros and cons instead of being only positive. Searching in Korean for phrases that mean “honest review” can surface more reviews like this.

2. Spotting a fake review

A vague review that only says something like “this clinic is the best” and never mentions a downside is a warning sign. A real review usually mentions both the good and the bad, for example noting good results alongside a few days of swelling, and includes specific details like the treatment steps or how the staff acted during the visit.

3. What I do

Reading Korean clinic reviews is hard if you don’t read Korean. I translate real reviews into plain English, filter out anything that looks sponsored or promotional, and compare clinics side by side so you’re not starting from zero.

Have you ever struggled to trust a clinic review? Message me on Instagram, @kbeautyinformation.